What Is the Role of the Franchisor?

And What You Can Expect from This Business Partner


bueinessmen

A franchisor is a person or company that grants the license to a third party (a franchisee…you!) for the conducting of a business under the franchisor’s marks. When you choose to become an entrepreneur through franchise ownership, the most important relationship you will have is with this person/company.

The Role of the Franchisor

Make High-Level Business Decisions

The franchisor makes big decisions that impact all franchisees. This includes prices, overall brand, store design, and more.

Set the Standards

The franchisor determines what the business stands for and how franchisees should act.

Continue to Grow the Business

You are in charge of improving your specific franchise location, while the franchisor is responsible for growing the business overall. This covers offering new products or services, finding new franchisees,

Manage the Overall Brand

If there is a PR issue, the franchise is responsible for amending the public’s opinion. Also, the larger company manages the social media accounts (though you might have your own location page), website, marketing materials, and more.

Join the JDog Team

If you are a Veteran or Military family member, we welcome you to join our team dedicated to the values of Respect, Integrity, and Trust—the same values we lived by during our time serving. Request more information today by calling us at 484-324-6444.