5 Common Q1 Goals

Plan for a Successful Year


It’s the beginning of the year. Have you set any Q1 goals? Here are some common ones.

  1. Review last year’s performance. What was on target? What still needs to be done?
  2. Set clear objectives and SMART (specific, measurable, achievable, relevant, time-based) goals for the year.
  3. Prioritize planning. Know where you’re going and where you want to be in Q2, 3, and 4.
  4. Define and assign actionable and measurable tasks. Focus on one or two that will have the biggest impact.
  5. Realign the team. Coming back from a break may require an adjustment period and morale boost.

Q1 should focus on setting a strong foundation for the year. While common business goals include increasing revenue, improving customer experience, and developing skills, you should get specific on how you’ll follow through on these tasks. Here are some ideas:

  • Take time to catch up on market research and brainstorm how you can innovate in the coming year.
  • Make room for flexibility. Every Plan A should have a Plan B. You want to be able to adapt to changes in the market and the world.
  • Get your team onboard to help support and sustain success. This could include training initiatives and recognition programs.
  • Engage new and existing customers with personalized campaigns and fresh branding.

For any new process improvements or operational projects, start small. Soft launch pilot programs to learn and grow. Don’t try to do it all in Q1 (that’s what Q2-4 is for). But if you plan for it all in the right way, you’ll be more equip for success.